Click here to see our pdf version of our sponsorship proposal: Phesheya-Racing Sponship Proposal

About Phesheya-Racing

• An established Class 40 racing team.
• Led by two experienced and competitive South African ocean sailors:

–         Nick Leggatt: who has two circumnavigations under his belt including on Steve Fossett’s record breaking passage plus 2^nd place in the Oryx Quest Round the World

–         Phillippa Hutton-Squire: one of the few female competitors and an experienced yachtswoman.

• Competing in the 2011 / 12 Global Ocean Race, a double-handed round the world race now in it’s second run after a hugely successful 2008/9 event.
• Provides benefits to sponsors throughout 2011 and 2012; before, during and after the Global Ocean Race campaign.

A unique opportunity…

• Support a competitive male/female team taking on a tough endurance challenge.
• Be part of a truly global race that has a proven track-record and big plans for the future.
• Reach an affluent and difficult-to-reach demographic in a way that speaks directly to them.
• Associate your brand with the elite sport of global ocean racing, which demonstrates your as:

–         Adventurous

–         Exciting

–         Technically innovative

–         Environmentally friendly

–         Inspirational

…that really delivers

• Prominent, global brand exposure through live audiences and media coverage.
• Flexible benefits package that enables activities around the world or in specifically targeted countries/regions.
• Schedule of unique, money-can’t-buy pre and post-race hospitality, including at:

–         world-class races (e.g. Normandy Channel Race, France)

–         events (e.g. Cowes Week, UK)

–         sponsor-specific events or activities as required by your needs.

• Networking opportunities with other partners and sponsors of both the race, other teams and other sailing events.  

Who is the audience?

• High socio-economic sailing interested audience (67% ABC).
• ‘Interested’ age range stretches from 15-54 (72%), with ‘sailing enthusiasts’ slightly older (46% aged 35-54).
• The Global Ocean Race will reach the sailing audience, plus more general audiences in each of the cities it stops at:

        Palma, (Mallorca, start and finish),

        Cape Town (South Africa),

        Wellington (New Zealand),

        Punta del Este (Uruguay) &

        Charleston (USA).

• Media coverage will reach a large audience through print, online and broadcast:

–         Sunset+Vine APP appointed to film and distribute footage, to include VNRs and a multi-part television series.

–         Website achieved 30m hits during 2008/9 race, likely to double during this campaign.

–         Addition of a Virtual Race; an online game raising funds for the Global Vision Programme.

An opportunity to meet your objectives

• Brand building:

–         Profile yourself with boat and crew branding and in-port activities that will reach both a sailing and non-sailing audience.

–         Gain significant media coverage around the world, which can be extended through the use of additional targeted PR campaigns.

–         Associate your company with this exciting, adventurous and innovative sport.

–         Enjoy the prestige of supporting a round-the-world yacht race at an accessible price.

An opportunity to meet your objectives

• Audience engagement:

–         Undertake corporate hospitality during build-up activities and during race stop-overs, either on-board your own fully-branded boat or within VIP hospitality areas on-shore.

–         Couple this with the money-can’t-buy opportunities of racing with world-class skippers and learning about their experiences.

–         Meet other sponsors and develop new relationships with other businesses.

–         Offer team building activities, workplace talks and utilise other skills of the Phesheya team, either with internal audiences or your key external stakeholders.

–         Get your employees involved through competitions, events, activities etc.

–         Support social responsibility projects and environmental initiatives that Phesheya will be undertaking.

An opportunity to meet your objectives

• Commercial objectives:

–         Showcase your company at this global event that requires reliability, durability and innovation.

–         Use the Global Ocean Race as a promotions platform.

–         Offer rewards via incentives to suppliers, customer competitions etc.

–         Build a database of potential customers to communicate with now and in the future.

–         Sample your product or utilise on-site sales opportunities during the project.

An option to suit your business

Title Sponsor: boat naming rights, full branding, hospitality and engagement opportunities
Official Sponsor: we are also willing to discuss smaller, more targeted packages that deliver branding, engagement and commercial opportunities specific to your audiences.